A promotional video for the social media campaign InstaSmile. This video shows how easy it is to upload a smile via Instagram and be apart of the campaign.

For this campaign, Operation Smile teamed up with Instagram for a weekend "smile" event.For every 240 photos of smiles received using the tag #instasmile; Instagram would donate a surgery to someone suffering from cleft lip or palate. Ideally this would be the flyer that would be shared across various social media platforms such as facebook and twitter